- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. You post proof for each milestone so they can review your progress and choose to support your dream directly with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. Because Backers can pay milestone by milestone, they only send further support as you prove progress.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a online store dream with a goal of ₹950,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
₹190,000 · 20%
Verify product samples
Share sample photos, supplier estimates and a product checklist comparing materials, dimensions and packaging needs.
Milestone 2
₹380,000 · 40%
Receive opening inventory
Post supplier invoices, counted stock records and photos of received products with any damaged items recorded separately.
Milestone 3
₹190,000 · 20%
Build the storefront
Upload screenshots of product pages, checkout test results and shipping settings with customer and payment details hidden.
Milestone 4
₹190,000 · 20%
Test packing and dispatch
Share a packing trial video, packaging receipts and a dispatch checklist covering order checks and return handling.
Budget example
A typical cost split for a online store dream in Jaipur, shown in INR. Backers pay you directly using your accepted payment methods.
Example goal
₹950,000
- Storefront setup and design₹142,500 · 15%
- Opening product inventory₹427,500 · 45%
- Packaging and product imagery₹142,500 · 15%
- Fulfilment and operating reserve₹237,500 · 25%
What you receive
- Backers give
- ₹950,000
- 0% platform commission
- −₹142,500
- You receive
- ₹807,500
Risks to plan for
- R1
Samples differ from stock
A good sample does not guarantee a consistent bulk order. Record product checks before buying inventory and budget for inspection, damaged units and supplier follow-up.
- R2
Shipping costs erode budget
Bulky packaging or fragile products can make dispatch more costly than expected. Test packed dimensions early and keep fulfilment room in the budget before launch.
- R3
Stock records drift
Incorrect stock counts can lead to orders for unavailable items. Reconcile the received inventory against product listings and test stock updates before opening checkout.
Questions and answers
Can I show checkout proof without taking real customer orders?
Use a test checkout and share the result with payment and personal details hidden. Include product variants, shipping settings and stock changes so the evidence covers the ordering process, not just the homepage.
Do I have to pay Backers back?
No. Backers send gifts directly to your own payment account. cohero never holds funds or reverses payments; any dispute or refund request is handled between you and the Backer through your payment provider.
Do Backers automatically receive products from my store?
Backings on cohero are gifts, not product purchases. Describe store inventory as a business cost rather than a promised reward, and keep any separate customer ordering process distinct from the funding milestones.
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