- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. You post proof for each milestone so they can review your progress and choose to support your dream directly with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. Because Backers can pay milestone by milestone, they only send further support as you prove progress.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a music festival dream with a goal of $35,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
$7,000 · 20%
Confirm site and programme
Post the site layout, programme outline and booking confirmations, with private supplier and artist details hidden.
Milestone 2
$10,500 · 30%
Secure artists and production
Share confirmed performance slots, equipment specifications and redacted booking records for the main production teams.
Milestone 3
$10,500 · 30%
Build and deliver festival
Post dated stage-build photographs, soundcheck records and performance clips demonstrating the festival took place.
Milestone 4
$7,000 · 20%
Clear site and document event
Share site-clearance photographs, equipment return records and an event report comparing delivery with the programme.
Budget example
A typical cost split for a music festival dream wherever you live, shown in USD. Backers pay you directly using your accepted payment methods.
Example goal
$35,000
- Artists and programming$10,500 · 30%
- Stage and technical production$12,250 · 35%
- Site and audience facilities$7,000 · 20%
- Operations and documentation$5,250 · 15%
What you receive
- Backers give
- $35,000
- 0% platform commission
- −$5,250
- You receive
- $29,750
Risks to plan for
- R1
Weather disrupts the site
Rain or heat can change how an outdoor site can be used. Plan shelter and weather checkpoints early, and reserve production funds for practical site adjustments before the event build.
- R2
Programme gaps appear
An artist cancellation can leave a gap in the running order. Confirm availability at the booking milestone, identify replacement options and budget flexible set lengths and changeover time.
- R3
Site services are undersized
Queues, power demand or waste volumes can exceed an early estimate. Match facilities to the planned audience, review supplier capacity and include service checks before opening the event site.
Questions and answers
Do I have to pay Backers back?
No. Backers send gifts directly to your own payment account. cohero never holds funds or reverses payments; any dispute or refund request is handled between you and the Backer through your payment provider.
Can I fund a festival before announcing the full lineup?
You can describe the event format and a realistic programme outline without naming unconfirmed artists. Make booking evidence part of an early milestone and explain what can change before Backers assess the production stage.
How should I show completion beyond photos of the stage?
Include evidence of the audience facilities, running order, equipment returns and cleared site as well as performance footage. This lets Backers assess delivery and closeout rather than treating the headline set as the whole project.
Ready when you are
Sign in or create an account to publish a dream or back the ones you believe in.
Sign in / Create account