- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. You post proof for each milestone so they can review your progress and choose to support your dream directly with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. Because Backers can pay milestone by milestone, they only send further support as you prove progress.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a local festival dream with a goal of CN¥93,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥23,250 · 25%
Confirm site and bookings
Post venue confirmation, redacted booking records and a site plan showing the proposed performance and audience areas.
Milestone 2
CN¥23,250 · 25%
Prepare technical production
Share sound and staging booking records, technical plans and supplier checklists with private contact details removed.
Milestone 3
CN¥27,900 · 30%
Build festival facilities
Post setup photos, facility delivery records and a completed site checklist covering signage and audience service areas.
Milestone 4
CN¥18,600 · 20%
Deliver and close event
Share event photos with appropriate permissions, supplier completion records and a cleanup checklist for the festival site.
Budget example
A typical cost split for a local festival dream in Beijing, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥93,000
- Sound staging and productionCN¥27,900 · 30%
- Performers and programme deliveryCN¥27,900 · 30%
- Site facilities and accessCN¥23,250 · 25%
- Event coordination and cleanupCN¥13,950 · 15%
What you receive
- Backers give
- CN¥93,000
- 0% platform commission
- −CN¥13,950
- You receive
- CN¥79,050
Risks to plan for
- R1
Weather disrupts setup
Rain or wind can change what the site can support. Include a weather decision point before build day and budget for practical shelter or a reduced programme where appropriate.
- R2
Performers withdraw
A cancellation can leave gaps after publicity is printed. Confirm booking terms early and keep a reserve programme option within the performer budget rather than promising a fixed lineup.
- R3
Facilities arrive late
Late toilets, barriers or access equipment can hold up opening. Make delivery confirmations part of production proof and leave setup time before the audience arrival window.
Questions and answers
Can Backers fund a free-entry festival?
State that entry is free and show how the goal covers production, programme delivery and site facilities. Keep any other expected support clearly separate so Backers understand which parts their gifts are intended to fund.
What if the festival must be postponed?
Explain the revised date, supplier status and which milestones remain unfinished. Backers review proof for each milestone before deciding whether to send direct support for the next stage or ask for more info, so postponement alone is not completion proof.
Do I have to pay Backers back?
No. Backers send gifts directly to your own payment account. cohero never holds funds or reverses payments; any dispute or refund request is handled between you and the Backer through your payment provider.
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