- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. You post proof for each milestone so they can review your progress and choose to support your dream directly with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. Because Backers can pay milestone by milestone, they only send further support as you prove progress.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a concert tour dream with a goal of CN¥130,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥32,500 · 25%
Complete the opening leg
Post opening-leg set lists, dated stage photographs and redacted travel records matching the first scheduled shows.
Milestone 2
CN¥32,500 · 25%
Complete the second leg
Share venue-date confirmations, performance clips and a route log documenting shows completed on the second leg.
Milestone 3
CN¥32,500 · 25%
Complete the third leg
Post third-leg stage footage, accommodation receipts and a completed-date tracker with personal details removed.
Milestone 4
CN¥32,500 · 25%
Close the final leg
Share final-leg show photographs, return-travel records and a tour recap comparing completed dates with the itinerary.
Budget example
A typical cost split for a concert tour dream in Shanghai, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥130,000
- Travel and accommodationCN¥52,000 · 40%
- Performers and crewCN¥32,500 · 25%
- Equipment and transportCN¥26,000 · 20%
- Promotion and documentationCN¥19,500 · 15%
What you receive
- Backers give
- CN¥130,000
- 0% platform commission
- −CN¥19,500
- You receive
- CN¥110,500
Risks to plan for
- R1
Distances strain the route
Long drives can make consecutive performances unrealistic. Group nearby dates into balanced legs and budget rest stops and travel buffers before committing to the opening itinerary.
- R2
A date is cancelled
A cancelled show can leave travel and accommodation costs in place. Confirm venue dates before each leg and include a modest rerouting allowance rather than relying on every stop proceeding.
- R3
Equipment fails on road
Repeated loading and changing stage setups can expose weak cables or damaged cases. Check gear before departure and budget essential spares and maintenance across the four tour legs.
Questions and answers
Can backing cover a tour before ticket income is known?
Build the goal from clearly listed tour costs and explain which expenses backing is meant to cover. Treat uncertain ticket income separately in the plan, and avoid presenting projected sales as money already available for travel.
Do I have to pay Backers back?
No. Backers send gifts directly to your own payment account. cohero never holds funds or reverses payments; any dispute or refund request is handled between you and the Backer through your payment provider.
Why split tour milestones by leg rather than by expense?
Each leg combines travel, crew and performance work that Backers can verify together. Keep the four legs comparable in scope and cost, and show dated evidence for the completed shows rather than only advance bookings.
Ready when you are
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