- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. Money is held per milestone and released only when you prove progress, so they can give with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. If you cannot finish, unreleased money goes back to Backers.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: ₹10,000 gives the Dreamer ₹8,500. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a bakery dream with a goal of ₹4,300,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
₹645,000 · 15%
Set the bake plan
Post a sample production schedule, kitchen measurements and equipment quotes matched to the planned bread and pastry range.
Milestone 2
₹1,720,000 · 40%
Equip the bake room
Share oven and mixer invoices, installation photos and a walkthrough showing the completed dough preparation area.
Milestone 3
₹1,290,000 · 30%
Complete trial bakes
Upload batch logs, photos of trial loaves and pastries, and notes on oven loading, cooling space and recipe adjustments.
Milestone 4
₹645,000 · 15%
Stock the opening counter
Post ingredient and packaging receipts, display photos and the opening bake schedule with planned batch quantities.
Budget example
A typical cost split for a bakery dream in Bengaluru, shown in INR. Backers are charged the equivalent in US dollars.
Example goal
₹4,300,000
- Kitchen preparation and fit-out₹1,290,000 · 30%
- Ovens and dough equipment₹1,720,000 · 40%
- Ingredients and packaging₹645,000 · 15%
- Display and opening reserve₹645,000 · 15%
What you receive
- Backers give
- ₹4,300,000
- Platform fee (15%)
- −₹645,000
- You receive
- ₹3,655,000
Risks to plan for
- R1
Oven capacity mismatch
An oven may handle fewer products than the proposed schedule assumes. Compare tray capacity during planning and fund trial bakes before committing to opening volumes.
- R2
Inconsistent dough batches
Dough timing can change with room conditions and batch size. Record trial temperatures and timings, then allow ingredients and staff time for repeat production tests.
- R3
Unsold fresh products
A broad opening range can leave too much unsold bread and pastry. Budget for smaller initial batches and use the final milestone to show a practical replenishment plan.
Questions and answers
What makes a trial bake useful proof for Backers?
Share batch sizes, timing notes and clear photos of finished products alongside the equipment used. Explain what changed between trials so Backers can see production progress rather than only styled product shots.
Do I have to pay Backers back?
No. Money released for completed milestones is yours. Money still held for unfinished milestones can go back to Backers under the Backing Policy, minus the platform fee.
Can I fund a bakery with a small product range?
A focused bread or pastry range can make the equipment plan easier to assess. Show how each product fits the oven schedule, and explain which additional products would require equipment outside this dream.
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