- 01
Direct impact
No fund in between. You choose the dream, see the milestones and watch the proof arrive. A small backing can complete a milestone when several Backers join in.
- 02
Transparent by design
Every dream shows its goal, milestones and progress. Dreams are reviewed before they go live, and money moves only when proof is posted.
- 03
A relationship, not a transaction
Chat with the Dreamer and follow updates. Many Backers return because they enjoy watching a plan become something real, knowing they helped.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a video game dream with a goal of €31,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
€4,650 · 15%
Prototype the core loop
Post gameplay footage from a small playable prototype, control notes and a scoped list of mechanics for the first version.
Milestone 2
€12,400 · 40%
Build the playable slice
Share a continuous playthrough of the main level, an asset progress sheet and evidence of completed gameplay systems.
Milestone 3
€7,750 · 25%
Expand and test content
Upload new level footage, anonymised playtest notes and a bug summary showing fixes to progression and performance.
Milestone 4
€6,200 · 20%
Package the game build
Post a release candidate walkthrough, settings and save tests, and setup instructions for the intended play platform.
Risks to plan for
- R1
Content outgrows the team
More levels and characters can multiply art and coding work. Fix the playable slice scope first and price additional content only after its production effort is visible.
- R2
Core play feels unclear
A working mechanic may still confuse new players. Schedule outside playtests before expanding levels and budget time to revise controls, feedback and the opening tutorial.
- R3
Performance falls late
New assets can make later levels run worse than the prototype. Set test targets early and check representative scenes before spending the final stage on packaging.
Questions and answers
Should my first milestone be a trailer or a playable prototype?
A prototype is stronger evidence of the core mechanics than an edited trailer alone. Share direct gameplay footage and explain what is playable, what is temporary and which systems the next milestone will add.
Does backing a game mean receiving a copy at launch?
A cohero backing is a gift rather than a game purchase. Keep funding milestones focused on development proof, and do not present access keys, sales success or a launch date as something the backing guarantees.
Do Backers get anything in return?
Backings are gifts, so there are no shares, interest or repayment. You get a clear view of the progress you made possible and a direct line to the Dreamer.
Budget example
A typical cost split for a video game dream in Helsinki, shown in EUR. Backers pay you directly using your accepted payment methods.
Example goal
€31,000
- Programming and game systems€17,050 · 55%
- Art animation and audio€6,200 · 20%
- Playtesting and compatibility checks€3,100 · 10%
- Distribution and support reserve€4,650 · 15%
What you receive
- Backers give
- €31,000
- 0% platform commission
- −€4,650
- You receive
- €26,350
Ready when you are
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