- 01
Direct impact
No fund in between. You choose the dream, see the milestones and watch the proof arrive. A small backing can complete a milestone when several Backers join in.
- 02
Transparent by design
Every dream shows its goal, milestones and progress. Dreams are reviewed before they go live, and money moves only when proof is posted.
- 03
A relationship, not a transaction
Chat with the Dreamer and follow updates. Many Backers return because they enjoy watching a plan become something real, knowing they helped.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a music video dream with a goal of CN¥53,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥10,600 · 20%
Approve treatment and storyboard
Post the visual treatment, storyboard frames and shot schedule showing how the planned scenes follow the track.
Milestone 2
CN¥23,850 · 45%
Film performance and scenes
Share dated set photographs, a completed shot log and brief playback clips demonstrating the main shoot is finished.
Milestone 3
CN¥13,250 · 25%
Edit and finish visuals
Post an edit excerpt, colour comparison frames and an effects checklist showing the planned visual finish is complete.
Milestone 4
CN¥5,300 · 10%
Deliver final video files
Share the final preview, export details and thumbnail artwork showing the completed video and its delivery formats.
Risks to plan for
- R1
Concept outgrows the shoot
Too many locations or setups can make a short shoot impractical. Match the storyboard to available hours and include a simpler version of complex scenes before committing the production budget.
- R2
Performance coverage is thin
Missing angles or uneven lip sync can limit the edit. Rehearse to the final track, build a coverage checklist and reserve shooting time for clean full-song performance takes at each key setup.
- R3
Effects take too long
A visual idea may require more compositing than expected. Test one representative effects shot in pre-production and cap the number of complex shots before setting the post-production milestone.
Questions and answers
Does the song need to be finished before I fund the video?
A final recording makes timings, lip sync and edit decisions much easier to plan. If the audio is still changing, resolve it before the shoot milestone and show Backers a treatment built around the version you intend to use.
Can I make a strong plan with only one filming location?
Yes. Use the treatment to show how lighting, framing, performance and simple set changes create variety. A single-location plan should still account for setup time, equipment needs and enough coverage for the full track.
Do Backers get anything in return?
Backings are gifts, so there are no shares, interest or repayment. You get a clear view of the progress you made possible and a direct line to the Dreamer.
Budget example
A typical cost split for a music video dream in Nanjing, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥53,000
- Crew and directionCN¥15,900 · 30%
- Locations and equipmentCN¥18,550 · 35%
- Editing and visual effectsCN¥13,250 · 25%
- Styling and deliveryCN¥5,300 · 10%
What you receive
- Backers give
- CN¥53,000
- 0% platform commission
- −CN¥7,950
- You receive
- CN¥45,050
Ready when you are
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