- 01
Direct impact
No fund in between. You choose the dream, see the milestones and watch the proof arrive. A small backing can complete a milestone when several Backers join in.
- 02
Transparent by design
Every dream shows its goal, milestones and progress. Dreams are reviewed before they go live, and money moves only when proof is posted.
- 03
A relationship, not a transaction
Chat with the Dreamer and follow updates. Many Backers return because they enjoy watching a plan become something real, knowing they helped.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a fashion collection dream with a goal of CN¥100,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥20,000 · 20%
Develop patterns and samples
Post technical sketches, a style list and first-sample photographs showing the collection scope and construction plan.
Milestone 2
CN¥35,000 · 35%
Refine fit and materials
Share fit-test notes, revised sample photographs and fabric purchase records with supplier contact details removed.
Milestone 3
CN¥30,000 · 30%
Sew the production batch
Post garment counts, construction close-ups and quality-check records demonstrating completion of the planned batch.
Milestone 4
CN¥15,000 · 15%
Present the finished collection
Share styled photographs, measurement sheets and packing records showing the finished pieces and presentation materials.
Risks to plan for
- R1
Fabric becomes unavailable
A sampled fabric may sell out before production begins. Check stock during sampling, identify a tested substitute and schedule the main material purchase before the production batch milestone.
- R2
Fit revisions multiply
One successful sample does not confirm the fit of every size. Define the size range early and budget repeat fittings and pattern corrections before cutting fabric for the full collection.
- R3
Sewing capacity slips
Complex finishes can take longer than the first sample suggests. Time a representative garment, reserve production capacity and include inspection and repair days within the batch milestone.
Questions and answers
Do Backers get anything in return?
Backings are gifts, so there are no shares, interest or repayment. You get a clear view of the progress you made possible and a direct line to the Dreamer.
Do I need to offer every size in my first collection?
Define a size range that your sampling and production budget can support. Explain the choice, show measurement information and include fit checks for the planned range rather than implying that a single sample proves every size.
Does backing my collection mean receiving a garment?
Backings on cohero are gifts rather than garment purchases. Describe the collection you intend to make and the evidence you will share, keeping any clothing sales separate from the milestones Backers use to assess progress.
Budget example
A typical cost split for a fashion collection dream in Chengdu, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥100,000
- Fabric and trimsCN¥40,000 · 40%
- Pattern cutting and samplesCN¥25,000 · 25%
- Garment productionCN¥20,000 · 20%
- Photography and packagingCN¥15,000 · 15%
What you receive
- Backers give
- CN¥100,000
- Platform fee (15%)
- −CN¥15,000
- You receive
- CN¥85,000
Ready when you are
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