- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Conditions force retreat
Weather or route conditions may make the planned objective unsuitable. Define fieldwork proof independently of reaching the summit and include time for a conservative turnaround in the itinerary.
- R2
Kit fails in testing
Equipment that fits at home may fail under expedition loads. Place field testing before final departure commitments and reserve equipment funds for repairs or necessary replacements.
- R3
Approach delays
Transport disruption can reduce the available mountain window. Build spare approach days into the logistics plan and explain which field activities remain feasible if the schedule contracts.
Example milestone plan
An example plan for a mountain expedition dream with a goal of €27,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
€5,400 · 20%
Assess route and readiness
Post a route outline, expedition logistics quotes and a skills preparation plan, omitting sensitive location and personal details.
Milestone 2
€8,100 · 30%
Acquire and test equipment
Share equipment receipts, packed-kit photos and field test notes showing how essential items performed before departure.
Milestone 3
€4,050 · 15%
Confirm field logistics
Post redacted transport and support confirmations, a supply inventory and a dated departure readiness checklist.
Milestone 4
€9,450 · 35%
Document expedition fieldwork
Share a dated route log, field photos and logistics receipts, explaining the route taken and any turnaround decisions.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a mountain expedition dream in Helsinki, shown in EUR. Backers pay you directly using your accepted payment methods.
Example goal
€27,000
- Field support and transport€9,450 · 35%
- Technical equipment and clothing€8,100 · 30%
- Training and expedition preparation€6,750 · 25%
- Route access and communications€2,700 · 10%
What you receive
- Backers give
- €27,000
- 0% platform commission
- −€4,050
- You receive
- €22,950
Questions and answers
What makes a mountain expedition pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Must I reach the summit to complete the dream?
Define the scope before publication: preparation, travel and documented expedition activity need not promise a summit. Your final report should explain conditions, decisions and the route actually completed, including any retreat.
Why is the final expedition milestone the largest?
Field transport, support and time on the route can represent the largest delivery stage. Separate earlier kit and preparation proof from the final field log and receipts so Backers can see what that larger stage covered.
Ready when you are
Sign in or create an account to publish a dream or back the ones you believe in.
Sign in / Create account