- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Specification affects suitability
The wrong dimensions or configuration can make equipment unsuitable. Confirm the assessment and itemised quote before ordering, and link the purchase proof to that exact specification.
- R2
Custom orders take longer
Custom equipment or adaptations may have uncertain delivery dates. Separate ordering from delivery milestones and share supplier updates rather than promising an exact handover day.
- R3
Accessories are easily missed
Cushions, mounts or other necessary accessories may be absent from a base quote. List required additions during assessment and reserve a separate budget for fitting and final setup.
Example milestone plan
An example plan for a mobility equipment dream with a goal of €9,800. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
€1,470 · 15%
Confirm fit and specification
Post a supplier quote and assessment payment record with personal details hidden, showing the chosen equipment configuration.
Milestone 2
€5,390 · 55%
Order the core equipment
Share the supplier order confirmation and purchase payment receipt, with your address and any personal identifiers removed.
Milestone 3
€1,960 · 20%
Receive and fit equipment
Upload a redacted delivery record and fitting invoice, plus a photo of the equipment alone showing the supplied configuration.
Milestone 4
€980 · 10%
Complete setup and checks
Post receipts for final accessories or adjustments and a redacted handover checklist confirming the funded setup is complete.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: €100 gives the Dreamer €85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a mobility equipment dream in Lyon, shown in EUR. Backers are charged the equivalent in US dollars.
Example goal
€9,800
- Core mobility equipment€6,860 · 70%
- Assessment and fitting fees€980 · 10%
- Accessories and adaptations€1,470 · 15%
- Delivery and setup costs€490 · 5%
What you receive
- Backers give
- €9,800
- Platform fee (15%)
- −€1,470
- You receive
- €8,330
Questions and answers
What makes a mobility equipment pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Can I fund adaptations as well as the main equipment?
Identify the adaptations in the supplier quote and explain whether they are fitted before delivery or during setup. Separate their costs from the base item, and use redacted invoices and equipment-only photos as proof.
How can I prove delivery without showing myself using the equipment?
Share a delivery confirmation with your address hidden, a supplier handover record or a photo of the equipment on its own. Backers can review the item and funded configuration without seeing your body, home address or assessment notes.
Ready when you are
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