- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Parts become unavailable
A chosen component may disappear before the pilot build. Record suitable alternatives during design work and leave budget for checking substitutions before ordering a batch.
- R2
Enclosure fit problems
A circuit that works on a bench may not fit its case or connectors. Use the second milestone for physical fit checks before committing the largest share to pilot production.
- R3
Pilot units fail testing
Repeated use may expose faults absent from a single demonstration. Define reliability checks before the pilot build and retain testing budget for inspection and redesign work.
Example milestone plan
An example plan for a hardware gadget dream with a goal of €45,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
€9,000 · 20%
Prove the key function
Post a bench demonstration, a component shortlist and measured results showing the gadget’s main function in a basic prototype.
Milestone 2
€11,250 · 25%
Refine the physical design
Share enclosure drawings, revised circuit photos and assembly notes showing fit checks and changes from the first prototype.
Milestone 3
€18,000 · 40%
Build the pilot batch
Upload pilot unit photos, supplier invoices and a build record tracking assembly issues and component substitutions.
Milestone 4
€6,750 · 15%
Complete reliability checks
Post test logs, inspection photos and final assembly instructions with a summary of unresolved limits and planned support.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: €100 gives the Dreamer €85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a hardware gadget dream in Vienna, shown in EUR. Backers are charged the equivalent in US dollars.
Example goal
€45,000
- Design and prototype iterations€11,250 · 25%
- Components tooling and pilot production€20,250 · 45%
- Testing and design verification€9,000 · 20%
- Packaging and support preparation€4,500 · 10%
What you receive
- Backers give
- €45,000
- Platform fee (15%)
- −€6,750
- You receive
- €38,250
Questions and answers
What makes a hardware gadget pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Can I raise support before I know the final unit design?
Show the function you have demonstrated and the design questions still open. Separate prototype refinement from pilot production so Backers can review fit checks before the largest manufacturing commitment.
Is a pilot batch the same as being ready for mass production?
No. A pilot batch helps reveal assembly problems, component issues and testing needs at a limited scale. State its intended size and evidence clearly without presenting it as proof that larger production is ready.
Ready when you are
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