- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Conversion surprises
Hidden vehicle faults can consume the kitchen budget. Include a condition check in the layout milestone and leave a repair allowance before committing to the conversion.
- R2
Power and water limits
A cramped truck can run short of power or water during service. Test the full equipment load together and budget for adjustments before stocking the opening menu.
- R3
Pitch availability
A planned trading spot may not be available when the truck is ready. Check site requirements early and keep an alternative service location in the opening plan.
Example milestone plan
An example plan for a food truck dream with a goal of $40,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
$6,000 · 15%
Map the kitchen
Post a measured truck layout, an equipment shortlist and supplier estimates showing how the cooking space will work.
Milestone 2
$18,000 · 45%
Convert the truck
Share dated conversion photos, vehicle purchase records and installed kitchen equipment receipts with private details hidden.
Milestone 3
$10,000 · 25%
Test service flow
Upload a timed mock service video, temperature equipment checks and a revised prep plan for the proposed menu.
Milestone 4
$6,000 · 15%
Run opening service
Post photos of the first service setup, opening stock receipts and a summary of serving times and menu changes.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a food truck dream wherever you live, shown in USD. Backers pay you directly using your accepted payment methods.
Example goal
$40,000
- Vehicle and kitchen conversion$22,000 · 55%
- Cooking and cold storage$8,000 · 20%
- Opening food stock$4,000 · 10%
- Service setup and reserve$6,000 · 15%
What you receive
- Backers give
- $40,000
- 0% platform commission
- −$6,000
- You receive
- $34,000
Questions and answers
What proof can I share before my first public service?
Use a filmed mock service to show prep, cooking and handover inside the truck. Add equipment receipts and a measured layout so Backers can assess the work without relying on projected sales or an opening announcement.
What makes a food truck pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Should I buy the truck before raising support?
Show the vehicle specification and conversion estimates first, rather than presenting an unpriced truck idea. Make clear which costs are already covered and which purchases depend on each milestone being funded.
Ready when you are
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