- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Fabric becomes unavailable
A sampled fabric may sell out before production begins. Check stock during sampling, identify a tested substitute and schedule the main material purchase before the production batch milestone.
- R2
Fit revisions multiply
One successful sample does not confirm the fit of every size. Define the size range early and budget repeat fittings and pattern corrections before cutting fabric for the full collection.
- R3
Sewing capacity slips
Complex finishes can take longer than the first sample suggests. Time a representative garment, reserve production capacity and include inspection and repair days within the batch milestone.
Example milestone plan
An example plan for a fashion collection dream with a goal of $15,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
$3,000 · 20%
Develop patterns and samples
Post technical sketches, a style list and first-sample photographs showing the collection scope and construction plan.
Milestone 2
$5,250 · 35%
Refine fit and materials
Share fit-test notes, revised sample photographs and fabric purchase records with supplier contact details removed.
Milestone 3
$4,500 · 30%
Sew the production batch
Post garment counts, construction close-ups and quality-check records demonstrating completion of the planned batch.
Milestone 4
$2,250 · 15%
Present the finished collection
Share styled photographs, measurement sheets and packing records showing the finished pieces and presentation materials.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: $100 gives the Dreamer $85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a fashion collection dream wherever you live, shown in USD. Backers are charged the equivalent in US dollars.
Example goal
$15,000
- Fabric and trims$6,000 · 40%
- Pattern cutting and samples$3,750 · 25%
- Garment production$3,000 · 20%
- Photography and packaging$2,250 · 15%
What you receive
- Backers give
- $15,000
- Platform fee (15%)
- −$2,250
- You receive
- $12,750
Questions and answers
Does backing my collection mean receiving a garment?
Backings on cohero are gifts rather than garment purchases. Describe the collection you intend to make and the evidence you will share, keeping any clothing sales separate from the milestones Backers use to assess progress.
What makes a fashion collection pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Do I need to offer every size in my first collection?
Define a size range that your sampling and production budget can support. Explain the choice, show measurement information and include fit checks for the planned range rather than implying that a single sample proves every size.
Ready when you are
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