- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Hardware mismatch
Different player setups can create performance or compatibility problems. Test the intended configuration before bulk purchases and include replacement peripherals within the hardware budget.
- R2
Roster changes
A player leaving can disrupt practice and event eligibility. Set a roster confirmation checkpoint before entries and keep travel commitments tied to the confirmed competition lineup.
- R3
Connection instability
Unreliable connections can undermine remote practice and online matches. Include network testing in the practice milestone and budget for a suitable shared venue where the plan requires one.
Example milestone plan
An example plan for a esports team dream with a goal of €13,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
€3,900 · 30%
Build core player setups
Post itemised hardware receipts, setup photos and a compatibility checklist, hiding account details and device serial numbers.
Milestone 2
€3,250 · 25%
Establish team practice
Share an anonymised practice schedule, coaching records and connectivity test summaries without revealing private player accounts.
Milestone 3
€3,250 · 25%
Prepare tournament attendance
Post entry confirmations, travel plans if needed and a roster readiness checklist with player consent and private data hidden.
Milestone 4
€2,600 · 20%
Document competitive campaign
Share match records, published results where available and a team review explaining equipment use and future practice priorities.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a esports team dream in Amsterdam, shown in EUR. Backers pay you directly using your accepted payment methods.
Example goal
€13,000
- Player hardware and peripherals€5,200 · 40%
- Coaching and practice facilities€3,250 · 25%
- Tournament travel and attendance€2,600 · 20%
- Connectivity and entry costs€1,950 · 15%
What you receive
- Backers give
- €13,000
- 0% platform commission
- −€1,950
- You receive
- €11,050
Questions and answers
Do Backers receive a share of tournament winnings?
No. Backings are gifts, with no shares, equity, interest or repayment. Explain tournament participation as the team’s funded activity and use match records as proof, not an offer to distribute any future prize money.
What makes a esports team pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Can a remote team raise funds without a gaming house?
Explain where players practise and what shared costs actually exist. Individual setup evidence, a coordinated practice schedule and connection checks can demonstrate readiness without presenting a dedicated team house as necessary.
Ready when you are
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