- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Oven capacity mismatch
An oven may handle fewer products than the proposed schedule assumes. Compare tray capacity during planning and fund trial bakes before committing to opening volumes.
- R2
Inconsistent dough batches
Dough timing can change with room conditions and batch size. Record trial temperatures and timings, then allow ingredients and staff time for repeat production tests.
- R3
Unsold fresh products
A broad opening range can leave too much unsold bread and pastry. Budget for smaller initial batches and use the final milestone to show a practical replenishment plan.
Example milestone plan
An example plan for a bakery dream with a goal of CN¥300,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥45,000 · 15%
Set the bake plan
Post a sample production schedule, kitchen measurements and equipment quotes matched to the planned bread and pastry range.
Milestone 2
CN¥120,000 · 40%
Equip the bake room
Share oven and mixer invoices, installation photos and a walkthrough showing the completed dough preparation area.
Milestone 3
CN¥90,000 · 30%
Complete trial bakes
Upload batch logs, photos of trial loaves and pastries, and notes on oven loading, cooling space and recipe adjustments.
Milestone 4
CN¥45,000 · 15%
Stock the opening counter
Post ingredient and packaging receipts, display photos and the opening bake schedule with planned batch quantities.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a bakery dream in Guangzhou, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥300,000
- Kitchen preparation and fit-outCN¥90,000 · 30%
- Ovens and dough equipmentCN¥120,000 · 40%
- Ingredients and packagingCN¥45,000 · 15%
- Display and opening reserveCN¥45,000 · 15%
What you receive
- Backers give
- CN¥300,000
- Platform fee (15%)
- −CN¥45,000
- You receive
- CN¥255,000
Questions and answers
Can I fund a bakery with a small product range?
A focused bread or pastry range can make the equipment plan easier to assess. Show how each product fits the oven schedule, and explain which additional products would require equipment outside this dream.
What makes a trial bake useful proof for Backers?
Share batch sizes, timing notes and clear photos of finished products alongside the equipment used. Explain what changed between trials so Backers can see production progress rather than only styled product shots.
What makes a bakery pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Ready when you are
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