- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Venue layout changes
Unavailable walls or unexpected room dimensions can disrupt the hang. Measure the space before fabrication and include adaptable display hardware and a revised layout check in the installation stage.
- R2
Works suffer in transit
Fragile surfaces or large frames can be damaged during transport. Budget fitted packing and careful handling, then document condition before collection and again at the installation milestone.
- R3
Fabrication runs late
Specialist materials or outsourced finishes can delay completed pieces. Test a sample early, agree delivery checkpoints and keep a simpler display option within the fabrication budget.
Example milestone plan
An example plan for a art exhibition dream with a goal of €5,300. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
€1,325 · 25%
Confirm the exhibition plan
Post the venue confirmation, measured display plan and work list, with private booking and contact details hidden.
Milestone 2
€1,855 · 35%
Fabricate the exhibition works
Share dated studio photographs, fabrication receipts and a completed-work checklist matching the exhibition plan.
Milestone 3
€1,325 · 25%
Install and test displays
Post installation photographs, lighting tests and a condition checklist showing the works safely placed in the venue.
Milestone 4
€795 · 15%
Document and close show
Share exhibition photographs, a public programme record and a deinstallation checklist showing the completed show.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: €100 gives the Dreamer €85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a art exhibition dream in Munich, shown in EUR. Backers are charged the equivalent in US dollars.
Example goal
€5,300
- Artwork fabrication€2,120 · 40%
- Venue and installation€1,590 · 30%
- Transport and handling€795 · 15%
- Documentation and print€795 · 15%
What you receive
- Backers give
- €5,300
- Platform fee (15%)
- −€795
- You receive
- €4,505
Questions and answers
What makes a art exhibition pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Can I fund an exhibition without selling the artworks?
Yes. A backing is a gift, not an artwork purchase or an ownership share. Explain that the goal covers making and presenting the exhibition, and use installed views and documentation to demonstrate the completed project.
What proof works if visitors cannot be photographed?
Photograph the installed works before opening, share the exhibition programme and record the empty gallery after setup. These can document the show without identifying visitors or making attendance the only measure of completion.
Ready when you are
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