- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Intake exceeds capacity
More animals may need help than the available spaces can support. Set an intake limit in the first milestone and reserve daily care funds before accepting further arrivals.
- R2
Unexpected care needs
New arrivals may need more care than their initial assessment suggests. Include a care contingency and show updated, anonymised invoices before expanding the rescue scope.
- R3
Longer foster stays
Onward placements may take longer than expected, increasing food and housing needs. Budget for an extended foster period and report remaining capacity at each care milestone.
Example milestone plan
An example plan for a animal rescue dream with a goal of €11,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
€2,200 · 20%
Prepare intake spaces
Post photos of cleaned housing, an intake capacity checklist and supply receipts, keeping exact foster addresses private.
Milestone 2
€3,300 · 30%
Complete initial care
Share itemised care invoices with personal details hidden, plus anonymous intake IDs and dated care summaries.
Milestone 3
€3,300 · 30%
Support foster placements
Post foster supply receipts, anonymised placement logs and housing photos that do not reveal private locations.
Milestone 4
€2,200 · 20%
Document onward handovers
Share anonymised handover records, remaining supply counts and a summary of animals still needing ongoing care.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a animal rescue dream in Berlin, shown in EUR. Backers pay you directly using your accepted payment methods.
Example goal
€11,000
- Veterinary care provision€3,850 · 35%
- Food and daily supplies€3,300 · 30%
- Housing and safe transport€2,200 · 20%
- Intake and placement materials€1,650 · 15%
What you receive
- Backers give
- €11,000
- 0% platform commission
- −€1,650
- You receive
- €9,350
Questions and answers
What makes a animal rescue pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Can I raise support for animals already in foster care?
Describe the animals already supported using anonymous intake IDs and explain the care period being funded. Build milestones around documented supplies, care invoices and foster support rather than implying a new intake.
How can I show proof without exposing foster homes?
Use redacted invoices, anonymous animal records and close-up housing photos without location clues. Explain what each record verifies so Backers can assess the care milestone without seeing private household details.
Ready when you are
Sign in or create an account to publish a dream or back the ones you believe in.
Sign in / Create account