Example milestone plan
An example plan for a music video dream with a goal of €7,100. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
€1,420 · 20%
Approve treatment and storyboard
Post the visual treatment, storyboard frames and shot schedule showing how the planned scenes follow the track.
Milestone 2
€3,195 · 45%
Film performance and scenes
Share dated set photographs, a completed shot log and brief playback clips demonstrating the main shoot is finished.
Milestone 3
€1,775 · 25%
Edit and finish visuals
Post an edit excerpt, colour comparison frames and an effects checklist showing the planned visual finish is complete.
Milestone 4
€710 · 10%
Deliver final video files
Share the final preview, export details and thumbnail artwork showing the completed video and its delivery formats.
- 01
Make every step provable
A milestone only works if a Backer can look at your proof and agree it is done. 'Buy equipment' is weak; 'equipment bought, receipt and photo posted' is strong.
- 02
Order by risk
Put the cheapest, fastest step first. Each proven milestone proves you deliver and encourages Backers to fund the next. Leave the biggest amount for the step where most of the work is already done.
- 03
Keep the amounts honest
Milestones must add up exactly to your goal. Price each step from real quotes, include tools and services, and split any step that is too big to prove in one go.
Risks to plan for
- R1
Concept outgrows the shoot
Too many locations or setups can make a short shoot impractical. Match the storyboard to available hours and include a simpler version of complex scenes before committing the production budget.
- R2
Performance coverage is thin
Missing angles or uneven lip sync can limit the edit. Rehearse to the final track, build a coverage checklist and reserve shooting time for clean full-song performance takes at each key setup.
- R3
Effects take too long
A visual idea may require more compositing than expected. Test one representative effects shot in pre-production and cap the number of complex shots before setting the post-production milestone.
Budget example
A typical cost split for a music video dream in Munich, shown in EUR. Backers pay you directly using your accepted payment methods.
Example goal
€7,100
- Crew and direction€2,130 · 30%
- Locations and equipment€2,485 · 35%
- Editing and visual effects€1,775 · 25%
- Styling and delivery€710 · 10%
What you receive
- Backers give
- €7,100
- 0% platform commission
- −€1,065
- You receive
- €6,035
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Questions and answers
Does the song need to be finished before I fund the video?
A final recording makes timings, lip sync and edit decisions much easier to plan. If the audio is still changing, resolve it before the shoot milestone and show Backers a treatment built around the version you intend to use.
Can I make a strong plan with only one filming location?
Yes. Use the treatment to show how lighting, framing, performance and simple set changes create variety. A single-location plan should still account for setup time, equipment needs and enough coverage for the full track.
How many milestones should a music video dream have?
Three to six works for most dreams. Fewer gives Backers little to review; more than seven makes each step feel small. The example plan on this page uses four.
Ready when you are
Sign in or create an account to publish a dream or back the ones you believe in.
Sign in / Create account