How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: €100 gives the Dreamer €85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
- 01
Before you back
Read the story and the milestones. Check that the amounts add up and that each step has something concrete to prove. If anything is unclear, ask in chat first.
- 02
While the dream runs
Your backing is split across the milestones. When proof is posted you are notified and can release your share or ask for more. You can back anonymously.
- 03
If something goes wrong
If you do not release a milestone in time, the money still held for it and later steps comes back to you, minus the fee. You can report a dream or block a user at any time.
Example milestone plan
An example plan for a music video dream with a goal of €7,100. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
€1,420 · 20%
Approve treatment and storyboard
Post the visual treatment, storyboard frames and shot schedule showing how the planned scenes follow the track.
Milestone 2
€3,195 · 45%
Film performance and scenes
Share dated set photographs, a completed shot log and brief playback clips demonstrating the main shoot is finished.
Milestone 3
€1,775 · 25%
Edit and finish visuals
Post an edit excerpt, colour comparison frames and an effects checklist showing the planned visual finish is complete.
Milestone 4
€710 · 10%
Deliver final video files
Share the final preview, export details and thumbnail artwork showing the completed video and its delivery formats.
Risks to plan for
- R1
Concept outgrows the shoot
Too many locations or setups can make a short shoot impractical. Match the storyboard to available hours and include a simpler version of complex scenes before committing the production budget.
- R2
Performance coverage is thin
Missing angles or uneven lip sync can limit the edit. Rehearse to the final track, build a coverage checklist and reserve shooting time for clean full-song performance takes at each key setup.
- R3
Effects take too long
A visual idea may require more compositing than expected. Test one representative effects shot in pre-production and cap the number of complex shots before setting the post-production milestone.
Questions and answers
Can I make a strong plan with only one filming location?
Yes. Use the treatment to show how lighting, framing, performance and simple set changes create variety. A single-location plan should still account for setup time, equipment needs and enough coverage for the full track.
Can I see how my money was used?
Yes. Each milestone shows the Dreamer's proof, how much is held and how much is released. You only release money for milestones you have reviewed yourself.
Does the song need to be finished before I fund the video?
A final recording makes timings, lip sync and edit decisions much easier to plan. If the audio is still changing, resolve it before the shoot milestone and show Backers a treatment built around the version you intend to use.
Budget example
A typical cost split for a music video dream in Lyon, shown in EUR. Backers are charged the equivalent in US dollars.
Example goal
€7,100
- Crew and direction€2,130 · 30%
- Locations and equipment€2,485 · 35%
- Editing and visual effects€1,775 · 25%
- Styling and delivery€710 · 10%
What you receive
- Backers give
- €7,100
- Platform fee (15%)
- −€1,065
- You receive
- €6,035
Ready when you are
Sign in or create an account to publish a dream or back the ones you believe in.
Sign in / Create account