How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
- 01
Before you back
Read the story and the milestones. Check that the amounts add up and that each step has something concrete to prove. If anything is unclear, ask in chat first.
- 02
While the dream runs
Your backing is split across the milestones. When proof is posted you are notified and can release your share or ask for more. You can back anonymously.
- 03
If something goes wrong
If you do not release a milestone in time, the money still held for it and later steps comes back to you, minus the fee. You can report a dream or block a user at any time.
Example milestone plan
An example plan for a marathon dream with a goal of CN¥23,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥4,600 · 20%
Set race and baseline
Post race registration confirmation, a dated training outline and a baseline activity summary with private details hidden.
Milestone 2
CN¥5,750 · 25%
Build training consistency
Share a dated training log, footwear receipts and a progress summary explaining any adjustments to the planned running load.
Milestone 3
CN¥6,900 · 30%
Complete race preparation
Post travel booking records, a race-kit checklist and a training rehearsal summary, with booking references concealed.
Milestone 4
CN¥5,750 · 25%
Document race participation
Share event check-in evidence, an activity record or official result if available, plus a factual account of race day.
Risks to plan for
- R1
Training interruption
Illness or injury may interrupt the build-up and change participation plans. Include a review point before travel bookings and explain how unused race preparation spending would be handled.
- R2
Travel costs shift
Race-week accommodation or transport may cost more than expected. Gather quotes early, budget a travel buffer and separate confirmed bookings from estimates in the preparation milestone.
- R3
Race day falls short
Weather, pacing or event disruption may prevent a finish. Define the last milestone around documented participation and an honest race report rather than a guaranteed time or medal.
Questions and answers
Can I see how my money was used?
Yes. Each milestone shows the Dreamer's proof, how much is held and how much is released. You only release money for milestones you have reviewed yourself.
Do I need to promise a finishing time to Backers?
No finishing time is needed to explain the dream. Set proof around preparation, race entry and documented participation, and make clear how you will report a slower run, a withdrawal or an event cancellation.
Can my first marathon be the goal?
Describe your starting point without claiming a certain finish. Use a staged training log, tested equipment and confirmed event plans to show progress, with a review point before committing the main race travel costs.
Budget example
A typical cost split for a marathon dream in Beijing, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥23,000
- Training support and preparationCN¥8,050 · 35%
- Race travel and accommodationCN¥6,900 · 30%
- Running shoes and equipmentCN¥5,750 · 25%
- Entry and event essentialsCN¥2,300 · 10%
What you receive
- Backers give
- CN¥23,000
- Platform fee (15%)
- −CN¥3,450
- You receive
- CN¥19,550
Ready when you are
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