How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
- 01
Before you back
Read the story and the milestones. Check that the amounts add up and that each step has something concrete to prove. If anything is unclear, ask in chat first.
- 02
While the dream runs
You can support a dream milestone by milestone. When proof is posted, you are notified and can review it, ask questions, and decide whether to send the next payment. You can back anonymously.
- 03
If something goes wrong
Because you pay directly and can give milestone by milestone, you remain in control and never have to fund unproven steps. You can report a dream or block a user at any time.
Example milestone plan
An example plan for a fashion collection dream with a goal of €13,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
€2,600 · 20%
Develop patterns and samples
Post technical sketches, a style list and first-sample photographs showing the collection scope and construction plan.
Milestone 2
€4,550 · 35%
Refine fit and materials
Share fit-test notes, revised sample photographs and fabric purchase records with supplier contact details removed.
Milestone 3
€3,900 · 30%
Sew the production batch
Post garment counts, construction close-ups and quality-check records demonstrating completion of the planned batch.
Milestone 4
€1,950 · 15%
Present the finished collection
Share styled photographs, measurement sheets and packing records showing the finished pieces and presentation materials.
Risks to plan for
- R1
Fabric becomes unavailable
A sampled fabric may sell out before production begins. Check stock during sampling, identify a tested substitute and schedule the main material purchase before the production batch milestone.
- R2
Fit revisions multiply
One successful sample does not confirm the fit of every size. Define the size range early and budget repeat fittings and pattern corrections before cutting fabric for the full collection.
- R3
Sewing capacity slips
Complex finishes can take longer than the first sample suggests. Time a representative garment, reserve production capacity and include inspection and repair days within the batch milestone.
Questions and answers
Can I see how my money was used?
Yes. Each milestone shows the Dreamer's proof and confirmed support. You stay in control by choosing to send direct payments only for milestones you have personally reviewed.
Do I need to offer every size in my first collection?
Define a size range that your sampling and production budget can support. Explain the choice, show measurement information and include fit checks for the planned range rather than implying that a single sample proves every size.
Does backing my collection mean receiving a garment?
Backings on cohero are voluntary gifts rather than garment purchases. While you may optionally offer a milestone reward, backings are direct gifts rather than retail sales. Describe the collection you intend to make and the proof you will share for each milestone so Backers can assess your progress.
Budget example
A typical cost split for a fashion collection dream in Munich, shown in EUR. Backers pay you directly using your accepted payment methods.
Example goal
€13,000
- Fabric and trims€5,200 · 40%
- Pattern cutting and samples€3,250 · 25%
- Garment production€2,600 · 20%
- Photography and packaging€1,950 · 15%
What you receive
- Backers give
- €13,000
- 0% platform commission
- −€1,950
- You receive
- €11,050
Ready when you are
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