How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
- 01
Before you back
Read the story and the milestones. Check that the amounts add up and that each step has something concrete to prove. If anything is unclear, ask in chat first.
- 02
While the dream runs
You can support a dream milestone by milestone. When proof is posted, you are notified and can review it, ask questions, and decide whether to send the next payment. You can back anonymously.
- 03
If something goes wrong
Because you pay directly and can give milestone by milestone, you remain in control and never have to fund unproven steps. You can report a dream or block a user at any time.
Example milestone plan
An example plan for a craft brewery dream with a goal of CN¥530,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥79,500 · 15%
Specify the brewhouse
Post a vessel layout, utility requirements and supplier estimates sized to the planned brewing and fermentation batches.
Milestone 2
CN¥212,000 · 40%
Install brewing vessels
Share equipment invoices, delivery photos and installation records for the brewing, fermentation and cooling systems.
Milestone 3
CN¥159,000 · 30%
Run pilot batches
Upload dated brew logs, cleaning records and photos documenting pilot batches, fermentation tracking and packaging trials.
Milestone 4
CN¥79,500 · 15%
Prepare first release
Post packaging stock receipts, finished label files and a batch traceability example without private customer information.
Risks to plan for
- R1
Utility capacity shortfall
Brewing equipment can exceed the space’s available cooling, water or power capacity. Check specifications in the first milestone and allow for utility work before installation.
- R2
Batch consistency problems
A pilot recipe may behave differently in larger vessels. Fund tracked trial batches, record process changes and reserve ingredients for another test before release packaging.
- R3
Packaging bottlenecks
Finished beer can wait on missing packaging or a slow filling setup. Test the packaging workflow during pilot production and retain a reserve for compatible supplies.
Questions and answers
Can I see how my money was used?
Yes. Each milestone shows the Dreamer's proof and confirmed support. You stay in control by choosing to send direct payments only for milestones you have personally reviewed.
Can I use pilot brewing as a milestone before a public release?
Pilot batches can provide concrete proof through brew logs, cleaning records and fermentation tracking. Define the batch work being funded and avoid treating completion as a guarantee of sales or release timing.
Should I spend on labels before ordering the brewing equipment?
Keep early label work limited while vessel sizes and packaging formats are still being decided. Prioritise equipment specifications, then use the final milestone for label files and packaging matched to the tested process.
Budget example
A typical cost split for a craft brewery dream in Chengdu, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥530,000
- Brewing space and utilitiesCN¥159,000 · 30%
- Brewhouse and fermentation equipmentCN¥238,500 · 45%
- Ingredients and cleaning suppliesCN¥53,000 · 10%
- Packaging and launch reserveCN¥79,500 · 15%
What you receive
- Backers give
- CN¥530,000
- 0% platform commission
- −CN¥79,500
- You receive
- CN¥450,500
Ready when you are
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