How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
- 01
Before you back
Read the story and the milestones. Check that the amounts add up and that each step has something concrete to prove. If anything is unclear, ask in chat first.
- 02
While the dream runs
You can support a dream milestone by milestone. When proof is posted, you are notified and can review it, ask questions, and decide whether to send the next payment. You can back anonymously.
- 03
If something goes wrong
Because you pay directly and can give milestone by milestone, you remain in control and never have to fund unproven steps. You can report a dream or block a user at any time.
Example milestone plan
An example plan for a bakery dream with a goal of CN¥300,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥45,000 · 15%
Set the bake plan
Post a sample production schedule, kitchen measurements and equipment quotes matched to the planned bread and pastry range.
Milestone 2
CN¥120,000 · 40%
Equip the bake room
Share oven and mixer invoices, installation photos and a walkthrough showing the completed dough preparation area.
Milestone 3
CN¥90,000 · 30%
Complete trial bakes
Upload batch logs, photos of trial loaves and pastries, and notes on oven loading, cooling space and recipe adjustments.
Milestone 4
CN¥45,000 · 15%
Stock the opening counter
Post ingredient and packaging receipts, display photos and the opening bake schedule with planned batch quantities.
Risks to plan for
- R1
Oven capacity mismatch
An oven may handle fewer products than the proposed schedule assumes. Compare tray capacity during planning and fund trial bakes before committing to opening volumes.
- R2
Inconsistent dough batches
Dough timing can change with room conditions and batch size. Record trial temperatures and timings, then allow ingredients and staff time for repeat production tests.
- R3
Unsold fresh products
A broad opening range can leave too much unsold bread and pastry. Budget for smaller initial batches and use the final milestone to show a practical replenishment plan.
Questions and answers
What makes a trial bake useful proof for Backers?
Share batch sizes, timing notes and clear photos of finished products alongside the equipment used. Explain what changed between trials so Backers can see production progress rather than only styled product shots.
Can I see how my money was used?
Yes. Each milestone shows the Dreamer's proof and confirmed support. You stay in control by choosing to send direct payments only for milestones you have personally reviewed.
Can I fund a bakery with a small product range?
A focused bread or pastry range can make the equipment plan easier to assess. Show how each product fits the oven schedule, and explain which additional products would require equipment outside this dream.
Budget example
A typical cost split for a bakery dream in Wuhan, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥300,000
- Kitchen preparation and fit-outCN¥90,000 · 30%
- Ovens and dough equipmentCN¥120,000 · 40%
- Ingredients and packagingCN¥45,000 · 15%
- Display and opening reserveCN¥45,000 · 15%
What you receive
- Backers give
- CN¥300,000
- 0% platform commission
- −CN¥45,000
- You receive
- CN¥255,000
Ready when you are
Sign in or create an account to publish a dream or back the ones you believe in.
Sign in / Create account